Review of Saint Laurent Summer 2022 Ad Campaign by Creative Director Anthony Vaccarello and Photographer Juergen Teller with models Awar Odhiang, Binx Walton, Freja Beha Erichsen, and Loli Bahia
Saint Laurent shares a lustrous new campaign for Summer 2022, featuring art direction by the house’s creative director Anthony Vaccarello and photography by frequent collaborator Juergen Teller.
Chromatic, metallic, and crystalline, Teller’s imagery pits some of the spring collection’s most brightly colorful numbers – with a particular focus on its funky jumpsuits – against similarly vibrant street backgrounds.
The looks are enriched by chunky gold and stone jewelry, which harmonizes with the jewel-toned palettes while lending some elevated contrast to the off-the-cuff, street-style sense of casual cool. Set pieces like pearlescent muscle cars or pastel pool chairs exude dual sensibilities of power and leisure, an evocative backdrop for the long and lean models’ personae of effortless, RBF-inflected sensuality.
Blending a slick and almost sci-fi or psychedelic sense of summer color with classic Saint Laurent style and poise, the campaign is another strong entry into the inimitable collaborative visual world of Vaccarello and Teller.
Creative Director | Anthony Vaccarello
Photographer | Juergen Teller
Models | Awar Odhiang, Binx Walton, Freja Beha Erichsen, and Loli Bahia