Saint Laurent Summer 2024 Ad Campaign

Saint Laurent

Summer 2024 Ad Campaign

Review of Saint Laurent Summer 2024 Ad Campaign by Creative Director Anthony Vaccarello and Photographer Gray Sorrenti with model Hailey Bieber

Hailey Bieber cuts a cool figure in the latest Summer 2024 campaign by Saint Laurent. The model was lensed by photographer Gray Sorrenti.

Sorrenti’s imagery brings new dimension to the collection’s synthesis of utilitarian “Safari” detailing with the brand’s razor-sharp chic. He captures Bieber in saturated portraits before unassuming alleyways, where lime-green or brick-red walls and industrial detailing provide an impactful contrast with the bold sophistication of the styling.

Simply conceived and executed yet impactful through its strong sense of design and photographic perspective, the campaign is a primed to bring a focused mid-season burst of style to the brand’s social media channels.

Saint Laurent Creative Director | Anthony Vaccarello
Photographer & Director | Gray Sorrenti
Models | Hailey Bieber