Review of Skims Cold Weather Fall 2024 Ad Campaign by Photographer Hugh Wilson with model Tashi Cheodak
Skims turns up the heat in the cold with the new campaign for its latest Cold Weather collection, lensed by photographer Hugh Wilson.
Wilson’s portraits are direct yet still convey a deep sense of mood thanks to the strong set design that transforms a studio set into a moody, snow-laden winter forest after darkness has fallen. Stylist David Friend does smart work in emphasizing the cozy, winter-ready nature of the materials while still maintaining that signature effortless sexiness of Skims. Hopefully nobody in real life will be wearing microshorts and a bralette in a snowy forest at night, but the balance of fashion fantasy and grounded comfy style means that these looks don’t feel out of place.
Taking the brand’s effortlessly stylish energy in a wintry and subtly cinematic new direction, the campaign is another strong and straightforward statement of the Skims vision.
Photographer | Hugh Wilson
Models | Tashi Cheodak
Stylist | David Friend
Makeup | Esther Foster