Skims cotton collection 2024 ad campaign with Jhene Aiko photographed by Henrik Purienne

Skims

Cotton Collection 2024 Ad Campaign

Review of Skims Cotton Collection 2024 Ad Campaign by Photographer Henrik Purienne with Talent Jhené Aiko

Skims embraces summer sun and the freedom to move with the latest campaign for its Cotton Collection. Starring singer Jhené Aiko, the campaign was lensed by photographer Henrik Purienne.

Captured just ahead of Aiko’s upcoming “The Magic Hour” tour, the imagery finds the R&B songstress taking a moment of pause in a desert landscape, which provides a fitting backdrop for the collection’s organic neutral color palette and the star’s serene poise.

“This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honored that Skims asked me to be part of it,” shared Jhené Aiko. “My outfits on stage can often be very intricate and restrictive, but when I’m at home with my family or traveling on the road, comfort is essential. Skims Cotton styles provide me with the perfect solutions for my everyday life.”

Drawing on star power with a freeing perspective of organic connection, the simple yet strong campaign is an ode to comfort in motion.

Skims Co-Founder and Chief Creative Officer | Kim Kardashian
Photographer | Henrik Purienne
Talent | Jhené Aiko

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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