The Brand’s Kids Line Teams with the Iconic Cartoon SpongeBob Squarepants for a Fun, Conscious Capsule
Stella McCartney Kids has unveiled a new unisex capsule collection in partnership with Nickelodeon, marking the 25th anniversary of the beloved animated series SpongeBob SquarePants. The collection incorporates iconic characters from the show into a range of apparel and accessories designed for children ages 0 to 14.
The collaboration introduces a variety of clothing items including swimwear, footwear, and vegan accessories, featuring the familiar faces of SpongeBob and his friends. The products are available in styles that cater to both girls and boys.
This launch comes amidst growing concerns about the fashion industry’s environmental impact. According to research published in Nature Climate Change, marine life is under significant threat, with up to 90% at risk of extinction by 2100 unless action is taken to reduce greenhouse gas emissions. Fashion contributes notably to environmental degradation, being responsible for a large portion of microplastic pollution in the oceans and accounting for about 20% of global freshwater pollution, as highlighted in reports by McKinsey and JustOneOcean.
In response to these challenges, the capsule by Stella McCartney Kids x SpongeBob SquarePants is made from 93% sustainable materials and is 100% cruelty-free, reflecting the brand’s commitment to ecological responsibility. The collection features a variety of beach and skater-inspired designs, including light crochet knits, denim, and tie-dye loungewear made from organic cotton. Additionally, bombers, bags, and swimwear crafted from recycled materials help reduce plastic waste in oceans.
The lineup includes acid wash yellow and vintage wash denim sets embroidered with characters from Bikini Bottom, as well as pieces in bright yellow crochet showcasing SpongeBob himself. The collection also features tie-dye themes on organic cotton jersey, fleece, and denim sets, along with monochrome sketches on pinstripe cotton poplin sets, faded denim shorts, and boxy tees.
Stella McCartney Kids x SpongeBob SquarePants will be available for purchase online at stellamccartney.com, in select Stella McCartney boutiques globally, and through selected wholesalers worldwide starting 20th March 2025.
