Stella McCartney 'Stella Ryder' Fall 2024 Ad Campaign

Stella McCartney

'Stella Ryder' Fall 2024 Ad Campaign

Review of Stella McCartney ‘Stella Ryder’ Fall 2024 Ad Campaign with model Sarah Snook

Stella McCartney celebrates the launch of her new Stella Ryder vegan handbag with a campaign that powerfully emphasizes the brand’s core values through just a few key elements. The campaign stars actor Sarah Snook, who is best known for her role on Succession, and is about to make her Broadway debut.

Again highlighting the designer’s love of horses and horseback riding (from which the bag, crafted from recycled leather alternatives, draws its shape), the imagery calls back to her recent Winter 2024 campaign. Extending the theme of women and conscious design in conversation with nature, Snook poses alongside a black horse, woman, animal, tailoring, and handbag all coming together into one incisive statement of the brand’s principles. Another image features a close-up shot of the bag perched on the horse’s back, emphasizing its considered form as a new design icon for the brand.

At a time when few brands are afraid to stake any meaningful belief or point of view, Stella McCartney continues to boldly beat her drum of environmental consciousness and animal welfare – and show just how great it can look.

Stella McCartney Creative Director | Stella McCartney
Models | Sarah Snook