Steven Stokey-Daley will be the Guest Designer at Pitti Immagine Uomo 105 (Florence, 9-12 January 2024) with the eponymous S.S. Daley brand.

Steven Stokey-Daley, Founder and Creative Director of S.S. Daley is the Guest Designer at Pitti Immagine Uomo 105

Steven Stokey-Daley will be the Guest Designer at Pitti Immagine Uomo 105 (Florence, 9-12 January 2024) with the eponymous S.S. Daley brand. Not even thirty years old yet already internationally esteemed, the Liverpudlian designer will be bringing his ‘made in Britain’ collection to Florence with a catwalk show-event staged in his own characteristic style.

“Steven Stokey-Daley transforms the British Upper Class into a Queer fashion fantasy” says Francesca Tacconi, Special Events Coordinator at Pitti Immagine.

“Despite his youth, Steven’s project is characterized by an expressive maturity, an amused and eccentric reinterpretation of British Heritage, an indifference to gender stereotypes and a commitment to sustainability.

We love his talent for revising the archetypes of menswear, the uniforms of the most exclusive British high society public schools, capturing the signs of the times and extravagantly subverting everything with a subtle irony, playfully amplifying the volumes of his garments, fooling around with the details, working with unexpected fabrics and floral prints. Then there is the almost literary character of his visions that recall the incurably eccentric characters with impeccable manners in Evelyn Waugh’s novels.

He is certainly no stranger to adventure, this well-educated boy from Liverpool: from his
success in dressing global popstar Harry Styles to the prestige of the LVMH Young Fashion Designer prize. Inviting Steven to Florence means dedicating another adventure to him that will be shared with the international audience at Pitti Uomo. Giving him an opportunity to showcase his stories and project them towards the future.”

“I’m honoured to have the opportunity to take S.S.DALEY’s manifesto of modern British
storytelling to Pitti Uomo, the epicentre of menswear design.” – Steven Stokey-Daley