From playful Parisian escapes to surreal underwater fantasies, Spring 2026’s best campaigns gave accessories a starring role
Accessories campaigns occupied a particularly vivid corner of Spring 2026. Freed from the pressure of carrying an entire ready-to-wear narrative, many brands seemed willing to loosen up, experiment, and let personality take the wheel. Bags floated underwater at McQueen, sunglasses turned cinematic at Valentino and Versace, while Louis Vuitton transformed the contents of handbags into tiny portraits of modern life. Across the season, accessories became less about product placement and more about atmosphere, attitude, and storytelling.
What made these campaigns especially memorable was their sense of character. Chanel chased Parisian ease through a playful city sprint with the Chanel 25 bag, Miu Miu leaned into awkward charm and color-blocked wit with Gigi Hadid, and Loewe filled the frame with saturated bursts of sunshine and surreal still-life compositions. Even Gucci’s glossy horsebit world carried a knowing sensuality, all dark leather, lounging poses, and high-shine confidence. These weren’t static luxury images. They moved, flirted, splashed, and occasionally winked at the audience.
There was also a refreshing lack of sameness. Givenchy stripped things back to clean studio sharpness, Dior brought soft romanticism to fine jewelry portraiture, while Chimi delivered one of the season’s funniest concepts by staging its eyewear campaign like a courtroom drama. Together, the season’s strongest accessories campaigns proved that a single object, photographed with enough imagination, can still create an entire world. In an era flooded with images, these campaigns understood the value of mood, surprise, and a little bit of mischief.
Givenchy
‘The Snatch’ Bag
Givenchy Creative Director | Sarah Burton
Campaign Creative Director | Ferdinando Verderi
Photographer | David Sims
Models | Emeline Hoareau
Stylist | Camilla Nickerson
Hair | Olivier Schawalder
Makeup | Lucia Pieroni
Manicurist | Ama Quashie
Casting Director | Jess Hallett
Chanel
’25 Handbag’
Chanel Creative Director | Matthieu Blazy
Creative Director | Michel Gondry
Photographer | Craig McDean
Models | Margot Robbie
Dior
‘New Rose des Vents’
Dior Creative Director | Jonathan Anderson
Jewelry Designer | Victoire De Castellane
Jewelry Designer | Victoire de Castellane
Photographer | Alasdair McLellan
Models | Ever Gabo Anderson, Mia Goth, Sophie Wilde
Stylist | Benjamin Bruno
Makeup | Lynsey Alexander
Manicurist | Elsa Deslandes
Set Designer | Sophear Van Froment
Louis Vuitton
‘In My Bag’
Louis Vuitton Creative Director | Pharrell Williams
Photographer | Thomas Lagrange
Models | Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang, and Victor Wembanyama
McQueen
‘Manta bag’
McQueen Creative Director | Seán McGirr
Agency | Farago Projects
Art Director | SJ Todd
Photographer | Tim Walker
Models | Vivien Solari
Stylist | Camille Bidault-Waddington
Hair | Anthony Turner
Makeup | Daniel Sallstrom
Manicurist | Ama Quashie
Casting Director | Julia Lange
Set Designer | Gary Card
Valentino
‘Eyewear’ Spring
Valentino Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer | Angelo Pennetta
Models | Vilma Friedlander
Stylist | Jonathan Kaye
Hair | Esther Langham
Makeup | Yadim Carranza
Manicurist | Sara Ciufo
Casting Director | Rachel Chandler
Set Designer | Victoria Salomoni
Miu Miu
‘Leathergoods’
Miu Miu Creative Director | Miuccia Prada
Art Direction | Christopher Simmonds
Photographer | Steven Meisel
Director | Jordan Hemingway
Model | Gigi Hadid
Stylist | Lotta Volkova
Set Designer | Mary Howard
Music | Warrior In Woolworths by X-Ray Spex
Loewe
‘Songkran Spring’
Photographer | Chardchakaj Waikawee
Models | Pimchanok Luevisadpaibul, Tawan Vihokratana, Phuwin Tangsakyuen
Gucci
‘Beauty and The Bag’
Gucci Creative Director | Demna
Director | Bardia Zeinali
Photographer | Mert Alas and Marcus Piggott
Models | Emily Ratajkowski, Kate Moss
Stylist | Dogi Nesanir
Hair | Cyndia Harvey
Makeup | Sam Visser
Casting Director | Piergiorgio Del Moro
Versace
‘Eyewear’ Spring
Creative Director | Lina Kutsovskaya / BeGood Studios
Photographer | Frank Lebon
Videographer | Jack Webb
Models | Selena Forrest, Lexee Smith, Kazuya Tanabe, Chuquimamani Condori, Chu Wong
Stylist | Spencer Singer
Hair | Shiori Takahashi
Makeup | Yadim
Casting Director | Julia Lange
Set Designer | Lauren Nikrooz
Chimi
“The Trial” Spring 2026 Ad Campaign
Chimi Creative Director | Charlie Lindström
Creative Director | Charlie Lindström
Director | Shadrinsky
Executive Producer / Producer | John Lissert
Line Producer | Moa Aggerborg
DP | Lionel Turner
1AD | Daniel Malmen
Casting Director | Hannah Silfvercrantz
Gaffer | Olle Nylander
Best Boy | Leonard Gaszynski
Set Designer | Thomas Lissert
Set Assistant | Sebastian Brunnsjö, Viggo Pu Camitz
Talent | Molly Fredriksson, Sophia Maria Alvarez, Jwles, Precious Tucker, Denzel Barbosa, Monika Åkerblom, Linnea Öhman, Pascaline Makumbi, James Steen, Arushi Jain, Regina Turfan, Josefine Nicklasson
Hair | Nikola Grozdic
Hair Assistant | Sandy Alfares, Emike Szanto, Karin Hanser
Makeup | Johanna Larsson
Makeup Assistant | Valentina di Luca, Tereza Luyirika, Wanda Persson
Stylist | Rebecca Palmer
Stylist Assistant | Ursula Wångander, Ellis Monten
Sound Operator | Arttu Kontkanen
Production Assistant | Joel Eliasson
Editor | Nicolai Söderqvist