Thom Browne Fragrances Valentine’s Day 2021 Campaign Photos

Thom Browne

Fragrances Valentine’s Day 2021 Ad Campaign


Review of Thom Browne Fragrances Valentine’s Day 2021 Ad Campaign by Creative Director Thom Browne & Photographer Aaron Vazquez with models Sasha Kichigina & Rockwell Harwood

In celebration of Valentine’s Day, Thom Browne has unveiled a unique new fragrance campaign. Photographed by Aaron Vasquez, the campaign uses interactive imagery to help you pick the perfect fragrance for yourself or a significant other.

Through a portal on Thom Browne’s website, fans and customers can interact with a series of videos – a sort of cinematic flow chart – which will help them arrive at the perfect fragrance to match a personality or mood. Through simple and subtly surreal compositions, Vasquez depicts this “Fragrance Assistant” as a sort of scent bureaucrat, a well-suited and serious keeper of smells.

The campaign is a smart way to add character and simplicity to the often overwhelming process of choosing a fragrance. The interactive element is fun to explore, and it brings us into the fragrant world of Thom Browne in a way that a purely visual campaign couldn’t.

Thom Browne Fragrances Valentine’s Day 2021 Campaign Photos

Thom Browne Creative Director | Thom Browne
Photographer | Aaron Vazquez
Models | Sasha Kichigina & Rockwell Harwood