Review of Tod’s Spring 2025 Ad Campaign with Photographer Oliver Hadlee Pearch with models Ella Bleu Travolta, Lennon Gallagher, Stella Banderas, Roberto Rossellini, and Leo Gassmann
Tod’s latest campaign, aptly titled Italian Diaries, beautifully commemorates the enduring charm of the brand’s signature Gommino driving loafer. With celebrated photographer Oliver Hadlee Pearch at the helm and creatively set against the idyllic backdrop of Tuscany’s Villa Talamo, Tod’s introduces a fresh narrative through the eyes and expressions of five vibrant talents: Ella Bleu Travolta, Lennon Gallagher, Stella Banderas, Roberto Rossellini, and Leo Gassmann. Each carries a legacy steeped in artistry, effortlessly bridging tradition and modernity, underscoring Tod’s heritage as a dynamic force rather than a static relic.
The visual storytelling is notably elegant, leaning heavily into sophisticated black-and-white portraiture that captures genuine moments of carefree confidence, camaraderie, and subtle glamour. These images particularly resonate with a compelling authenticity, as relaxed postures, candid smiles, and unposed interactions encapsulate the relaxed yet refined spirit inherent to the Italian way of life. Complementing these portraits, the carefully curated still-life images in vibrant hues—soft blues, rich oranges, and understated neutrals—highlight the tactile luxury and timeless elegance of the Gommino itself, creating a balanced and visually engaging dialogue between product and personality.
Refreshingly, Tod’s does not overtly thrust the product into the spotlight; instead, it subtly demonstrates how effortlessly the Gommino integrates into everyday life, quietly enhancing rather than dominating the narrative. The campaign cleverly avoids explicit commercialism, offering an authentic and relatable perspective that feels both organic and inviting. If there is room for growth, it may be found in gently deepening the narrative connection between the featured personalities and the heritage craftsmanship of the Gommino, further enriching the viewer’s appreciation of the shoe’s storied legacy.
In essence, Tod’s Italian Diaries gracefully reminds us that luxury isn’t merely about heritage but the continuous, joyful reinterpretation of tradition. After all, true style never stands still—it drives forward, one Gommino at a time.
Photographer | Oliver Hadlee Pearch
Models | Ella Bleu Travolta, Lennon Gallagher, Stella Banderas, Roberto Rossellini, and Leo Gassmann
Location | Villa Talamo in Tuscany