Home for the Holidays
Review of Tommy Hilfiger Holiday 2026 Ad Campaign with models Travis Kelce, JISOO, Arón Piper, Quen Blackwell, Josh Hart, Florian Wirtz, Dominik Szoboszlai, Jérémy Jacquet
Tommy Hilfiger brings a personal touch to festive dressing with its Winter 2026 campaign, inviting a diverse cast of cultural personalities to share the traditions, eccentricities, and small pleasures that make the holiday season their own. Featuring ambassadors and familiar faces from fashion, entertainment, and sport, the campaign approaches the festivities with a sense of warmth and humor, celebrating the individuality of its extended Tommy family. Rather than presenting an idealized vision of holiday perfection, the brand finds its inspiration in something more relatable: the people, rituals, and comfortable clothes that make the season memorable.
The campaign’s visual direction embraces a nostalgic, distinctly American interpretation of holiday coziness. Rich burgundy walls, softly illuminated Christmas trees, striped armchairs, and thoughtfully arranged interiors create an atmosphere reminiscent of a family home dressed for the occasion. The photography favors intimate portraiture over elaborate storytelling, capturing its subjects in relaxed poses that suggest an easy familiarity with their surroundings. The restrained compositions allow subtle gestures and expressions to bring personality to the images, while the warm lighting and saturated seasonal palette lend the campaign a welcoming, almost cinematic quality. It is an aesthetic that feels entirely at home within Tommy Hilfiger’s longstanding celebration of classic American style.
The cast introduces a contemporary dimension to this traditional setting. Alongside Travis Kelce, JISOO, Arón Piper, Quen Blackwell, and Josh Hart, Liverpool FC players Florian Wirtz, Dominik Szoboszlai, and Jérémy Jacquet bring their individual perspectives to the festivities. Through accompanying video content, their holiday rituals become an extension of the campaign’s storytelling, ranging from family traditions and favorite foods to unconventional celebrations. The diversity of personalities provides a lively counterpoint to the familiar visual setting, reinforcing the idea that holiday traditions are as individual as the people who celebrate them. While the imagery itself remains relatively conventional, the personal narratives offer a welcome sense of authenticity and connection.
The wardrobe is equally grounded in familiarity, emphasizing the enduring appeal of Tommy Hilfiger’s modern prep aesthetic. Cable-knit sweaters, relaxed denim, wool outerwear, and layered shirting establish a versatile foundation, with burgundy, navy, cream, and rich indigo echoing the warmth of the surrounding interiors. Arón Piper’s zip-neck knit and denim combination feels effortlessly approachable, while Dominik Szoboszlai’s striped cable-knit sweater offers a playful interpretation of collegiate style. Florian Wirtz’s layered denim ensemble introduces a more casual sensibility, and Jérémy Jacquet’s understated knitwear reinforces the collection’s emphasis on comfortable sophistication. The styling succeeds in making the clothes feel lived-in rather than overly curated, presenting holiday dressing as an extension of everyday personal style.
Ultimately, Tommy Hilfiger’s Winter 2026 campaign finds its charm in the familiar pleasures of the season. Its nostalgic interiors, personable casting, and thoughtfully understated wardrobe create a cohesive expression of the brand’s optimistic American identity. Although the creative approach favors comfort over experimentation, that familiarity is also its greatest strength, offering an inviting portrait of the holidays that feels both aspirational and accessible. In a season often defined by spectacle, Tommy Hilfiger reminds us that sometimes the most memorable celebrations are the ones that feel like home.
Models | Travis Kelce, JISOO, Arón Piper, Quen Blackwell, Josh Hart, Florian Wirtz, Dominik Szoboszlai, Jérémy Jacquet