The Swedish label opens a 75-square-meter boutique blending British heritage and Scandinavian design
Toteme has expanded its presence in London with a new boutique on Sloane Street, marking the Swedish brand’s second store in the city following its Mount Street flagship. Opening on October 16, 2025, the new location brings Toteme’s refined minimalism to Knightsbridge, catering to both international visitors and the local community.
Designed as an intimate neighborhood space, the 75-square-meter, single-level store merges British and Swedish design traditions to create an atmosphere that is both elegant and inviting. The exterior’s red façade and brass signage introduce a distinctly London interpretation of Toteme’s visual language, while the interior—defined by white-painted wood floors and glossy black furniture—balances modern craftsmanship with heritage details.
Inside, aged brass accents, heavy wool curtains by Italian textile house Dedar, and custom lighting by Besselink & Jones and Hector Finch bring warmth and texture to the monochrome palette. The space unfolds across three rooms: a front area showcasing leather goods and ready-to-wear, a central jewelry display, and a lounge dedicated to footwear, furnished with Billy Baldwin slipper chairs upholstered in Christopher Farr fabrics.
Art and design objects, including a monumental vase by Danish ceramist Per Weiss and black-and-white photography by Swedish artist Dawid, introduce a Scandinavian sensibility to the space. The store carries the full Toteme collection, from ready-to-wear and bags to shoes, accessories, and jewelry.
“Where our London flagship on Mount Street is about presence, Sloane Street is about closeness,” said Karl Lindman, Co-Founder of Toteme,
It’s a more intimate take on Toteme in London—a place to experience the brand in a quieter way.”
