Spring 2024 Ad Campaign

Review of Toteme Spring 2024 Ad Campaign by Photographer Steven Meisel with model Ida Heiner

Toteme taps into classic fashion simplicity with its new Spring 2024 campaign by photographer Steven Meisel.

Tapping into his signature style of elegant and minimal studio portraiture, Meisel captures model Ida Heiner in direct shots that emphasize the collection’s angular take on familiar staples of sartorial sophistication. The go-to beauty team of Pat McGrath and Guido Palau nail a practical, natural beauty look, emphasizing Toteme’s ability to flexibly dress an on-the-go muse.

It’s a totally no-nonsense campaign that, while it doesn’t throw us any of the conceptual curveballs, does strong work to appeal directly to a classic strain of practical sophistication.

Photographer | Steven Meisel
Model |  Ida Heiner
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Pat McGrath