Trey Laird

Creative Director

As the founder and Chief Creative Officer of Laird+Partners, Trey Laird has developed some of the most innovative campaigns for many of the world’s most iconic fashion and lifestyle brands including Tommy Hilfiger, Karl Lagerfeld, Jimmy Choo, Tom Ford, Calvin Klein, Estee Lauder, Tory Burch, Rag & Bone, Chloé, Ferragamo, and Victoria Beckham.

After starting his career at Donna Karan, establishing the brand’s first in-house creative department, Laird founded L+P in 2002. Creating many of GAP’s most iconic early advertising campaigns, he has also collaborated with some of the world’s biggest talents, including Beyoncé, David Beckham, Sarah Jessica Parker, Lewis Hamilton, Katy Perry, Anna Wintour, and Gigi Hadid.

Additionally, Laird incubates emerging talent and brands, including mentoring designers for The Council of Fashion Designers of America. Highly active in the art community, Laird is also a trustee on the Chinati Foundation Board in Marfa, Texas.

Calvin Klein, DKNY, Jimmy Choo, Karl Lagerfeld, David Webb, Bally, Salvatore Ferragamo, Sam Edelman, Todd Snyder, Tom Ford, Tommy Hilfiger, The Impression, CFDA Journal, L’Uomo Vogue


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The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.