Veronica Beard Appoints New CFO Vincent Zanna in Strategic Growth Move
Veronica Beard has announced the appointment of Vincent Zanna, formerly of J.Crew, as its new Chief Financial and Administrative Officer. Zanna’s arrival signals a strategic enhancement of the brand’s leadership team as it prepares for the next phase of growth. His expertise spans over two decades in the retail and fashion industry, with significant tenure as CFO and Treasurer at J.Crew.
In his comprehensive new role, Zanna will oversee critical operations including finance, accounting, logistics, information technology, and legal functions, with a mandate to refine the brand’s organizational strategy, policies, and global business practices. He will report to Veronica Beard President Stephanie Unwin, who has lauded his strong commercial acumen and retail experience as invaluable assets to the brand’s expansion.
Zanna’s recruitment is timely as Veronica Beard continues to scale up, having experienced growth that positions the brand as a potential candidate for an initial public offering. While no immediate plans for an IPO have been disclosed, the appointment of a seasoned executive with Zanna’s background is seen as a move that could facilitate such an option in the future.
The brand, despite the broader challenges faced by consumer IPOs as evidenced by Birkenstock’s recent market struggles, is pushing forward with product expansion, including the launch of a handbag line set for Spring 2024 and the recent doubling of its Madison Avenue store.
Established in 2010 by Veronica Miele Beard and Veronica Swanson Beard, Veronica Beard has become a brand synonymous with modern perspectives in fashion and is positioned for continued success and potential investment opportunities.
