we11done Fall 2022 ad campaign photo

We11done

Fall 2022 Ad Campaign

Review of We11done Fall 2022 Ad Campaign by Photographer Willy Vanderperre with models Mariacarla Boscono, Kamil Pluym, and Lennert de Lathauwer

We11done synthesizes sartorial elegance, medieval might, and punk playfulness with its new Fall 2022 campaign by photographer Willy Vanderperre.

Probably most well known for his work on Raf Simons’ campaigns, Vanderperre brings a similar approach to this campaign for We11done, keeping things crisp, slick, and minimal to emphasize the sharp lines and potent proportions of the collection. His incisive camera work also puts a focus on the designs’ luscious juxtaposition of textures, like wool tweed against crinkly metallics, while some intriguing use of medieval-era armor generates a sense of power while creating a cross-temporal design dialogue. Smart graphical direction makes the brand’s logo disappear into the all-white background.

Tapping into the poise and power of medieval portraiture while exuding a slickly contemporary coolness, the campaign is a striking statement of We11done’s signature style. Well done indeed.

We11done Creative Directors | Dami Kwon and Jessica Jung
Photographer | Willy Vanderperre
Models | Mariacarla Boscono, Kamil Pluym, and Lennert de Lathauwer
Stylist | Olivier Rizzo
Hair | Louis Ghewy
Makeup | Lynsey Alexander
Casting Director | Ashley Brokaw



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