The Initiative Boosts Y/Project’s Evergreen Collection with Blockchain-Backed Traceability Tech to Promote a Circular Fashion Economy
Y/Project has announced the launch of a new technology-forward circularity initiative in partnership with blockchain technology company Arianee and manufacturer Maison Neyret. Together, the partners have unveiled blockchain-based Digital Product Passports for denim items within the Y/Project Evergreen collection.
Launched in 2020, Y/Project’s Evergreen collection is a seasonless, ever-present collection of timeless pieces the production process of which champions ethical manufacturing, prioritizing low-impact materials and sustainable practices. The introduction of Digital Product Passports, powered by Arianee’s cutting-edge technology and Maison Neyret’s expertise, marks a pivotal moment for the brand, allowing customers unprecedented transparency into the journey of their chosen garments.
Maison Neyret’s smart tags and product cloud Scalabel, combined with Arianee’s digital product passports, seamlessly integrate digital features into the Evergreen collection. After scanning a unique QR code, clients gain immediate access to their Digital Product Passport, ensuring a quick and immersive onboarding experience.
Clients can effortlessly obtain their Digital Product Passport with just two clicks, experiencing a
password-less and self-custody process. The unique 2FA identification code, securely placed in the item’s packaging, adds an extra layer of authenticity. Unlocking exclusive blockchain-enabled
features, clients now own not only their physical item but also gain access to authenticity and proof-of-ownership features, a tamper-resistant record of the product’s lifecycle, comprehensive information from raw material sourcing to the finished item, easy ways for facilitating resale in a circular economy, and personalized invitations, offers, and information from the brand. A unique identifier is created and digitally assigned to each item. It is then associated with all the
information and data linked to the product that are so easily made accessible to users directly from the garment using a label with a unique QR Code.
Pushing fashion’s boundaries must go hand in hand with committing to sustainability. Digital Product Passports, in collaboration with Arianee and Maison Neyret, offer us a fantastic opportunity to bring a new dimension to the circular economy in fashion.”
– Pascal Conte-Jodra, Y/Project CEO