Yoann Lemoine (Woodkid)

Sound Designer

Name - Role - The Impression 250

Yoann was born in 1983 and is a French music video director, graphic designer and singer/songwriter. His most notable works include his music video direction for Katy Perry’s Teenage Dream, Taylor Swifts – Back to December and Lana Del Rey’s – Born To Die.

Lemoine was born in Tassin-la-Demi-Lune, beside Lyon to a mother of Polish-Jewish origin. He studied illustration and animation at the Émile Cohl School, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson’s crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola’s Marie Antoinette.

In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.

Lemoine’s films are produced by Iconoclast.

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna.

Dior, Nicolas Ghesquiére, Louis Vuitton, L’Oréal, Le Premier Parfum, Pull&Bear, Jean-Paul Lespagnard, Samsung, GoPro, Sky Sports, Vodafone, Lipton Tea, Vogue Italia, Lana Del Ray, Drake, Rihanna, Taylor Swift



The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.