Review of Zvelle Fall 2024 Ad Campaign by Creative Director Elle AyoubZadeh and Photographer Shervin Lainez with model Pedro Idele
Zvelle takes to the stage with a campaign highlighting its innovative new Solo sneaker. The imagery was lensed by photographer Shervin Lainez.
Developed by the brand’s creative director Elle AyoubZadeh with movement and freedom in mind and inspired by the concept of a flow state, the Solo sneaker features a countoured, layered design with no visible stitches.
The campaign picks up on that spirit with imagery drawn from the world of dance and theater. Lainez – who works primarily as a music photographer – captures model Pedro Idele as he occupies an empty theater, filling up the space with his magnetic confidence and dynamism. Emerging from the curtain, sitting in the audience, or standing onstage with bright spotlights creating a dramatic sense of contrast and shadow, he blurs the boundaries between life and performance.
Translating a singular design concept into an expressive visual narrative, the campaign is a fitting showcase for Zvelle’s most innovative offering yet.
Zvelle Creative Director | Elle AyoubZadeh
Photographer | Shervin Lainez
Model | Pedro Idele