New York Fashion Week Fall 2024 has once again set the stage for next season’s most commercial trends, with The Impression’s team at the forefront of it all. Covering over 100 shows and presentations, our dedicated crew had an unparalleled view of the evolving fashion landscape, distilling the myriad of styles into three key trends that are set to define the coming months for the US market and more. From the daring embrace of Full Transparency in daywear to the rich, versatile allure of Hot Cocoa hues, and the sophisticated evolution of the coquette aesthetic into a celebration of Womanhood, NYFW has charted a course for fashion’s future at retail.
As we wrap up our comprehensive coverage in New York, the journey continues, with the team now heading to London Fashion Week to uncover what British designers have in store for us next. Join us as we delve into these trends that promise to shape our sartorial choices and inspire fashion enthusiasts and creators alike.
Full Transparency
Daring to reveal all, designers sought-out sheer fabrications for provocative daywear, with the chiffon shirt a 1990s favourite featuring on runways across the city.
(from left to right – Helmut Lang, Ludovic de saint Sernin, Proenza Schouler)
Hot Cocoa
Brown is the new black, as cocoa becomes the new neutral which does-it-all in silky satins and tough leathers, this versatile hue was worn best head-to-toe for maximum effect.
(from left to right – Jason Wu Collection, Luar, Michael Kors)
Girl, You’ll Be a Woman Soon
As the coquette aesthetic evolves into something a lot more grown-up, New York leads the way for the return to womanhood. As both buttoned-up looks inspired by ladies who lunch went hand-in-hand with modest coverings and eighties vampishness.
(from left to right – Tory Burch, Altuzarra, Carolina Herrera)