Review of 7 For All Mankind “A Dojo Love Story” Spring 2024 Ad Campaign by Photographer Carlos Jaramillo with model Mia Rae
Giddy up! 7 For All Mankind takes bootcut denim back to its cowgirl roots with a new Spring 2024 campaign. Titled “A Dojo Love Story” after its featured jeans, the campaign was shot by photographer Carlos Jaramillo, and stars horse trainer, equestrian stunt performer, and model Mia Rae.
Captured at her home ranch, Rae wears the American denim brand’s western-inspired Dojo and Bootcut styles with effortless flair. Co-starring is her horse, Davino, and the two bring some classic cowpoke style – along with some cool new tricks – to Jaramillo’s action-packed yet coolly confident tableaus.
Now that flare pants are back and western wear is trending once again, it’s a smart move for the brand to lean into this rootin’ and tootin’ and highlight some of its own roundup-ready offerings. But the campaign wisely goes beyond mere trend hype by making a meaningful casting choice while going back to its own classic roots. Yeehaw!
Photographer | Carlos Jaramillo
Model | Mia Rae
Stylist | Judy Robles
Hair | Holly Mills
Makeup | Tobi Henney