It is no easy feat to battle giants and yet each season these ‘relative’ newbies step up to those with deeper pockets, history, and earned brand equity. Giants dominate and aren’t prone to moving out of the way. They block well and battles against them are won in inches of rack space rather.
We appreciate the underdogs and the perseverance and bravery it takes to put themselves out there despite the lack of quality armor, forged steel and an army behind them. For that reason each season we highlight the underdog, the innovators, the ‘other’ guys that tomorrow will be giants.
Here are
