13 09 SR Fall 2022 Ad Campaign

Review of 13 09 SR Fall 2022 Ad Campaign by Creative Director Serge Ruffieux and Photographer Fiona Torre with models Alyssa Sardine, Ellinor Arveryd, Jeanne Zheng, and Hippolyte Thillard

13 09 SR continues its exciting emergence onto the scene with a new campaign for Fall 2022 by photographer Fiona Torre.

Drawing a bright sense of energy from colorful styling and chaotic yet balanced group compositions, Torre’s photographs create an inviting, open-ended narrative around its young protagonists, who may be friends, lovers, family – it doesn’t matter; the imagery creates a sense of togetherness and personality that draws power from its emotive ambiguity.

Though a strong introduction to the brand’s design ethos, the debut campaign from 13 09 SR, which felt more like lookbook and product shots, didn’t give us much of a sense of the personality, image, and community the young accessories brand is seeking to cultivate. This new campaign does great work to communicate a fresh direction of youthful energy, free love, and self-expression, confirming the brand as an exciting new voice in the industry.