Review of Coach X Observed By Us 2023 Ad Campaign by Photographer Matthew Yoscary with Models Jalin Johnson and Sophie Thatcher
Coach partners with Observed By Us – the unique, illustration-focused fashion project of artist Jessica Herschko and actor Kirsten Dunst – on a capsule collection that’s primed for picnic season. The collection is celebrated in a campaign by photographer Matthew Yoscary.
The collection applies Herschko’s whimsical illustrations to a range of summery staples, like denim, open-knit tops, and go-anywhere bags, making for a bright and carefree celebration of the season.
We started Observed By Us to create clothing and other items with images that evoke a special, happy feeling and a sense of appreciation for both the natural and the man made. It was very fun to collaborate with Coach because, much like us, they see a world of possibility in the small details and have the ability to execute that perfectly.”
– Jessica Herschko
Starring actor Sophie Thatcher and model Jalin Johnson, Yoscary’s campaign photographs effortlessly translate the energy of the collection into sun–soaked outdoor portraits while keeping a focus on the illustration practice at the heart of the collection.
Coach Creative Director | Stuart Vevers
Observed by Us Creative Directors | Jessica Herschko & Kirsten Dunst
Photographer | Matthew Yoscary
Models | Jalin Johnson and Sophie Thatcher