The front row can be a powerful way to express brand identity and drive media value and engagement across social media, and the biggest shows at Milan once again made use of this potential to the fullest. From fan-favorite brand ambassadors and supermodels to rising stars and K-pop phenoms, the front rows were a who’s who of the fashion world’s tastemakers.
Here we take a look back at the best front-row photos from Milan, exploring the personalities – and celebrating the photographers – that bring a designer’s vision to life in real time.