French Luxury Brand Collaborates to Create Custom Ensembles for Team France
In anticipation of the highly awaited Olympic and Paralympic Games Paris 2024, luxury fashion house Berluti has joined forces with LVMH to craft bespoke outfits for the French athletes participating in the momentous event. With meticulous attention to detail and a commitment to elegance, Berluti’s artisans have dedicated themselves to ensuring that Team France makes a striking impression at the Opening Ceremonies on July 26th and August 28th.
Collaborating closely with the Paris 2024 Organising Committee, the French National Olympic and Sports Committee, and the French Paralympic and Sports Committee, Berluti’s teams have poured months of energy and creativity into designing outfits that embody true French elegance. Drawing inspiration from the brand’s rich heritage, the ensembles feature noble materials and patina effects, with each piece tailored to perfection to accommodate a diverse range of body types.
At the heart of the collection are tuxedo-inspired outfits, meticulously crafted to exude sophistication and style. For the Opening Ceremonies, French athletes and coaches will don Berluti tuxedos and shoes, symbolizing the honor of representing their country on a global stage. The garments, designed and produced in France, reflect Berluti’s unwavering commitment to quality and craftsmanship, with fabrics sourced exclusively from Europe.
In a historic first for the Maison, Berluti has expanded its creative horizons by designing outfits for women and for an event of such monumental significance. The collection includes over 1,500 meticulously crafted outfits, each tailored to perfection from head to toe. From tuxedos and shirts to belts, scarves, and shoes, every detail has been meticulously curated to ensure a flawless presentation.
To accommodate the diverse body shapes of the athletes, Berluti has introduced an extensive range of sizes, from 3XS to 6XL for clothing and sizes 1 to 22 for shoes. This inclusive approach reflects the brand’s dedication to ensuring that every member of Team France feels confident and comfortable on the big day.
Under the creative direction of Fashion Consultant and Stylist Carine Roitfeld, Berluti has collaborated closely with athletes and committee members to create outfits that strike the perfect balance between style and functionality. The result is a collection that brims with elegance, flexibility, and comfort, allowing athletes to focus on their performance without any constraints.
Speaking about the collaboration, Antoine Arnault, LVMH Image & Environment, expressed his pride in Berluti’s contribution to the historic event, emphasizing the brand’s commitment to showcasing French savoir-faire on a global stage. Jean-Marc Mansvelt, CEO of Berluti, echoed these sentiments, highlighting the success of the creative collaboration between artisans and athletes.
As the countdown to Paris 2024 continues, the unveiling of Berluti’s custom outfits marks a significant milestone in the journey of Team France. With their impeccable style and unmistakable elegance, the athletes are poised to make a lasting impression, serving as ambassadors of French excellence and craftsmanship on the world stage.
