Review of Rue Sophie Summer 2024 Ad Campaign
Rue Sophie offers a guide to delicate and endlessly possible seasonal dressing with its new Summer 2024 campaign.
The imagery offers a simple and sensitive look at the recently relaunched brand’s summertime offering, which brings minimal sophistication to endlessly combinable separates in a soulful palette of neutrals with pastel and blue moments. Captured both in studio and on the street, the portraits emphasize the versatility of the looks that seem capable of bringing a distinct personal expression anywhere.
The campaign also marks the first time the brand has launched out-of-home activations, with wild postings appearing in New York City’s Bowery street.
Though we hope to see a bit more narrative and perspective in the brand’s campaigns – which will help further distinguish them from feeling like a lookbook – moving forward, both the campaign and the outdoor marketing activation exemplify that Rue Sophie is on a strong path.
Rue Sophie Creative Director | Sabina Vilusic