Stone Island announces the opening of its new freestanding store in Vienna on Kohlmarkt 7. Echoing the brand’s core values in research and experimentation, the 150m2 store follows the global retail concept designed in partnership with Samir Bantal of OMA/AMO, employing innovative materials and processes.
Located in the historic centre of Vienna, the store design is in harmony with the building’s architecture, thoughtfully inserting highly researched materials and iconic elements. The original vaulted ceiling is retained, but modernised through the application of a natural acoustic material and Tim Hooijman-designed lights. In contrast, the floors are covered with large marble tiles from SolidNature.
The Vienna store features the full Stone Island offering, including the seasonal collections as well as the Ghost, Marina and Stellina ranges, spread across a sequence of four interconnected rooms.
The first room echoes the recent Munich and Stockholm designs, with the presence of dark, structured cork, following a process that includes burning, sand-blasting and coating, delivering sound and humidity absorption properties. A signature anodized aluminum table designed by Johan Viladrich is featured at the centre of the space, alongside a new perforated stainless-steel display wall at its back.
The second room hosts an array of iconic Stone Island elements, including the Index, the Chamber, and the digital mannequins. Moving on, a red resin floor marks the entry into The Lab, a space providing insight into Stone Island’s research and production processes, with the new crossed lights designed by Tim Hooijman illuminating from the ceiling.
Inspired by the community hub in the Stone Island Munich flagship, a fourth space features a rammed earth display wall, with a cutting-edge smart glass display taking centre stage. Crafted together with Gauzy®, an innovative technology enables the glass table top to seamlessly transition from transparent, revealing accessories within the display, to opaque, serving as a surface for garments display.
Address:
Stone Island Vienna
Kohlmarkt 7
1010 Vienna_ Austria