Greenwashing may be a problem a fashion, but the runways of the Fall 2024 menswear season were awash in a sea of green – in a good way. Evoking freshness, growth, tranquility, and abundance, the color threaded its way across dozens of collections.
In addition to noble and classic shades of green like those explored by Fendi, Hed Mayner, and Kolor, more eclectic and electric hues could be seen from the likes of Undercover, where Jun Takahashi incorporated scintillating seafoams into his motif of fantastical psychedelia, or Gucci, which turned up the acids and limes for a bold statement.
