Burberry 'Childrenswear' Winter 2024 Ad Campaign

Burberry

Childrenswear Winter 2024 Ad Campaign

Review of Burberry Childrenswear Winter 2024 Ad Campaign by Photographer Rosie Marks

Burberry sees the British countryside as the ultimate playground with its new Winter 2024 Childrenswear campaign shot by photographer Rosie Marks.

Grounded in knitwear, the kids’ collection downsizes classic Burberry design codes while exploring a playful range of familiar British birds, including ducks and swans, which connect to the brand’s heritage while tapping into a spirit of connection with nature and childhood imagination and adventure.

Marks captures the young adventurers in the Oxfordshire countryside, where the wide-open spaces of wildflower meadows and goose ponds give the kids plenty of room to explore, play, and just be kids – all while looking adorbs in their mini Burberry fits.

With its nostalgic narrative and warm photographic perspective, the campaign is a fitting way to unite Burberry’s classic design identity with the joyful play of childhood.

Burberry Creative Director | Daniel Lee
Photographer | Rosie Marks
Location | Oxfordshire, England