Review of Calvin Klein Fall 2024 Ad Campaign with Photographer Gordon von Steiner with models Minji, Hanni, Danielle, Haerin and Hyein
Calvin Klein closes out its star-powered Fall 2024 campaign series with a vibrant final chapter starring NewJeans. The members of the megapopular girl group were captured by photographer and director Gordon von Steiner.
The latest installment continues the campaign’s approach of exploring the distinct personalities of renowned creative stars through music and personal style. Dressed in casual and colorful ensembles that are big on denim and throwback 90s vibes, Minji, Hanni, Danielle, Haerin, and Hyein each bring a bold energy of confidence and playfulness.
The accompanying video – fittingly set to the track “It Girl” by Kah-Lo, Karma Fields, and Associanu – amps up the energy while creating more space for each star to express their own style perspective and connection with music.
This finale chapter is a smart way to close out a consistently strong campaign series, sticking to the same cohesive formula while saving what is arguably the most impactful casting moment for last. The brand thus seals its digital dominance of the social media cycle with a final victory lap, further driving engagement and connection in the biggest way yet.
Director & Photographer | Gordon von Steiner
Models | Minji, Hanni, Danielle, Haerin, and Hyein
Music | “It Girl” by Kah-Lo, Karma Fields, and Associanu