The Top 10 Breakout Campaigns of Fall 2024

The Top 10 Breakout Campaigns of Fall 2024 as chosen by The Impression’s Editorial Team

Strong campaigns can be the deciding factor in an emerging brand’s success – especially in a fast-paced world of digital marketing communication that already feels oversaturated. Cutting through with a clear design vision and narrative point of view is key to establishing an audience and driving brand recognition.

Intriguingly, some of the best campaigns from independent brands this season took an approach that we were getting tired of seeing from major brands – straightforward and minimal studio portraiture. With the right stylist and photographer, however, what in the hands of a corporate brand can feel uninspired can for an independent designer be an efficient way to introduce a new audience or a core fanbase to a confident design vision. Such was the case with Achilles Ion Gabriel and Charles Jeffrey Loverboy, whose spontaneous, DIY approaches emphasized their distinct punk and progressive takes on gender-neutral fashion.

Other brands took a different route and supplied the creativity and originality that often feels missing from fashion marketing today – like Magliano’s surreal exploration of identity that channeled New York’s queer photography scene for a new cross-generational conversation. Dilara Findikoglu made a worthwhile investment to tap top model Mariacarla Boscono, who powerfully brought to life the brilliant narrative that subverted notions of traditional femininity through a reimagining of the figure of Joan of Arc. Songzio similarly tapped into history and mythology, continuing its partnership with photographer Cho Gi-Seok to create a phantasmagorical retelling of the Prometheus myth and serving up what may have been the most striking and imaginative set of visuals we’ve seen this year from anyone.

Here are The Impression’s picks for the Top 10 Breakout campaigns of the Fall 2024 season as selected by our editorial team.

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