The Top 10 Breakout Campaigns of Fall 2024 as chosen by The Impression’s Editorial Team
Strong campaigns can be the deciding factor in an emerging brand’s success – especially in a fast-paced world of digital marketing communication that already feels oversaturated. Cutting through with a clear design vision and narrative point of view is key to establishing an audience and driving brand recognition.
Intriguingly, some of the best campaigns from independent brands this season took an approach that we were getting tired of seeing from major brands – straightforward and minimal studio portraiture. With the right stylist and photographer, however, what in the hands of a corporate brand can feel uninspired can for an independent designer be an efficient way to introduce a new audience or a core fanbase to a confident design vision. Such was the case with Achilles Ion Gabriel and Charles Jeffrey Loverboy, whose spontaneous, DIY approaches emphasized their distinct punk and progressive takes on gender-neutral fashion.
Other brands took a different route and supplied the creativity and originality that often feels missing from fashion marketing today – like Magliano’s surreal exploration of identity that channeled New York’s queer photography scene for a new cross-generational conversation. Dilara Findikoglu made a worthwhile investment to tap top model Mariacarla Boscono, who powerfully brought to life the brilliant narrative that subverted notions of traditional femininity through a reimagining of the figure of Joan of Arc. Songzio similarly tapped into history and mythology, continuing its partnership with photographer Cho Gi-Seok to create a phantasmagorical retelling of the Prometheus myth and serving up what may have been the most striking and imaginative set of visuals we’ve seen this year from anyone.
Here are The Impression’s picks for the Top 10 Breakout campaigns of the Fall 2024 season as selected by our editorial team.
Achilles Ion Gabriel
Fall 2024
Achilles Ion Gabriel Creative Director | Achilles Ion Gabriel
Photographer | Diana Lange
Models | Sophie Fontanel, Ichon, Marguerite Monat, Alvin Bigana, and Luca Bitchikashvili
Hair | Michel Delmas
Makeup | Patrick Glatthaar
Set Designer | Emilia Margulies
Charles Jeffrey Loverboy
Fall 2024
Creative Director | Charles Jeffrey
Photographer | Alex Petch
Models | Elizabeth Whibley and Dylan
Stylist | Ben Schofield
Hair | Charles Stanley
Makeup | Mari Kuno
Movement | Kate Coyne
Dilara Findikoglu
Fall 2024
Dilara Findikoglu Creative Director | Dilara Findikoglu
Photographer | Jordan Hemingway
Model | Mariacarla Boscono
Stylist | Ally Macrae
Hair | Louis Souvestre
Makeup | Daniel Sallstrom
Casting Director | Madeleine Østlie
Set Designer | Camilla Byles
Production | GW+, Division of Gainsbury & Whiting
AI Artist | AI SAM
Fear of God
Fall 2024
Fear of God Creative Director | Jerry Lorenzo
Photographer | Sonia Szostak
Film Director | Lane Stewart
Stylist | Beat Bollinger
Ganni
Fall 2024
Ganni Creative Director | Ditte Reffstrup
Photographers | Zhenya and Tanya Posternak
Model | Christina Ricci
Stylist | Vanessa Reid
Juun.J
Fall 2024
Juun.J Creative Director | Jung Wook Jun
Photographer | Hong Janghyun
Model | Kirsten Owen
Hair | Shon
Makeup | Michael Anthony
Casting Director | Lee Kyung Kim
KNWLS
Fall 2024
KNWLS Creative Director | Charlotte Knowles and Alexandre Arsenault
Art Director | Jamie Reid
Agency | M+A World Group
Photographer | Jordan Hemingway
Models | Ziyi Miao and Aylah Peterson
Stylist | Georgia Pendlebury
Hair | Kiyoko Odo
Makeup | Thomas de Kluyver
Manicurist | Lauren Michelle Pires
Casting Director | Jess Hallet with Streeters Agency
Production | Sylvia Farago with Farago Productions
Post-production | Purple Martin
Jewelry | Arielle de Pinto
Magliano
Fall 2024
Magliano Creative Director | Luca Magliano
Photographer | Camille Vivier
Stylist | Elisa Voto
Hair | Louis Ghewy
Makeup | Patrick Glatthaar
Casting Director | Julia Asaro
Songzio
Fall 2024
Songzio Creative Director | Jay Songzio
Photographer | Cho Gi-Seok
Models | Hwan Meang and Jaewon Jung
We11done
Fall 2024
We11done Creative Directors | Dami Kwon and Jessica Jung
Photographer | Marili Andre
Models | Matilda Liedholm, Nanne Groenewegen
Stylist | Lotta Volkova
Hair | Holli Smith
Makeup | Yadim
Casting Director | Ashley Brokaw