The Top 10 Films Campaigns of the Season as chosen by The Impression’s Editorial Team
Since the dawn of the digital age, the fashion film has come to rival still photography more and more as the most effective mode for expressing a brand vision. True, photography isn’t going anywhere, but the recent rise of platforms like TikTok has prompted even further rethinking of how to communicate with audiences – especially young ones who have grown up entirely in an oversaturated, fast-paced digital world.
The season’s best examples of campaign films balanced the necessary ingredients we typically associate with a successful film – rich visuals, a sense of narrative, emotional tension – with a strong brand perspective and the ability to reach across digital platforms. Bottega Veneta’s film was an abstract yet enthralling series of vignettes that crafted suspense from a conversation with the alien landscape of the American Southwest. Kith reaffirmed itself as the film bro’s favorite brand with a single-shot film starring none other than Martin Scorsese.
Burberry and Vivienne Westwood went more in the direction of moving portraits, but they were beautifully executed and with a palpable sense of place – and perfectly lended themselves to being edited and repurposed as Instagram reels or TikToks.
Charles Jeffrey Loverboy and Maison Margiela both reconsidered other film formats, with Charles Jeffrey riffing on music videos and Margiela creating a long form documentary that formed a fascinating deep dive into John Galliano’s final artisanal collection for the house while drawing on arthouse horror aesthetics.
Here are The Impression’s picks for the Top 10 films of the Fall 2024 season as selected by our editorial team.
Bottega Veneta
Winter 2024
Bottega Veneta Creative Director | Matthieu Blazy
Film Director | Rahim Fortune
Photographer | Alec Soth
Models | Mariacarla Boscono, Zayna Cisse, Luke Clod, Walid Fiher, Imaan Hammam, Liz Kennedy, Hoyong Kim, Hejia Li, Mamuor Majeng, Rolf Schrader, Hedi Ben Tekaya, and Penelope Ternes
Hair | Duffy
Makeup | Dame Pat McGrath
Casting Director | Anita Bitton
Location | Utah and Nevada
Music | Le Motel
Burberry
Winter 2024
Burberry Creative Director | Daniel Lee
Photographer | Tyrone Lebon
Videographer | Arthur Williams
Models | Adwoa Aboah, Agyness Deyn, Babacar N’doye, George Osborne, Lila Moss, Lily Donaldson, Lina Zhang, Long Li, Maya Wigram, and Nora Attal
Hair | Shiori Takahashi
Makeup | Ammy Drammeh
Location | Lake District, England
Music | “Fine Again” by Tirza
Charles Jeffrey Loverboy
Fall 2024
Creative Director | Charles Jeffrey
Photographer | Alex Petch
Models | Elizabeth Whibley and Dylan
Stylist | Ben Schofield
Hair | Charles Stanley
Makeup | Mari Kuno
Movement | Kate Coyne
Giorgio Armani x Kith
Fall 2024
Kith Creative Director | Ronnie Fieg
Giorgio Armani Creative Director | Alan Prada
Model | Martin Scorsese
Maison Margiela
Artisanal 2024
Maison Margiela Creative Director | John Galliano
Director | Sasha Kasiuha
Artistic Image Director | Alexis Roche
Cast | Abdrahamane Tambadou, Achol Ayor, Alvar Af Schulten, Anna Iris Dobson, Antoine Brabant, Canlan Wang, Charlotte Hommes, Chuol Khan Dak, Colette Kanza, Daimy Van Betuw, Dara Gueye, Diya Zhang, Dugyeong Kim, Elise Schmidt, Eliza Petersen, Emeline Hoareau, Finlay Robinson, Frederic Bittner, Gwendoline Christie, Hamin Yu, Hannah Motler, Jill Kortleve, Jordan Barrett, Julia Nobis, Jum Kuochnin, Kim Kardashian, Léa Julian, Leo Levy, Leon Dame, Lina Zhang, Lucky Love, Lulu Tenney, Lydia Celesta, Maggie Maurer, Mamuor Majeng, Maya Sieron, Michael Zielinski, Monica Bellucci, Naomi Apajok, Natasha Poonawalla, Nyaduola Gabriel, Nyakier Buong, Olga Sherer, Rachel Renou, Rejoice Chuol, Rezi Simonova, Sanija Dalecka, Sascha Rajasalu, Sherry Shi, Tess Mcmillan, Thomas Riguelle, Tish Weinstock, Valentine Charrasse, Vika Shoom, Yeray Allgayer, Yilan Hua, and Yulia Bezryadina
Stylist | Olivier Rizzo
Hair | Duffy
Makeup | Pat Mcgrath
Sound Direction and Design | Jeremy Healy, Tom Linden, and Cheekypaul
Casting Director | Jess Hallett
Movement Director | Pat Boguslawski
Location | Cinéma Le Balzac
Prada
Fall 2024
Prada Creative Directors | Miuccia Prada and Raf Simons
Creative Director | Ferdinando Verderi
Photographer | Willy Vanderperre
Writer | Miranda July
Models | Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer, and Letitia Wright
Stylist | Olivier Rizzo
Hair | Anthony Turner
Makeup | Lynsey Alexander
Saint Laurent
Winter 2024
Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Glen Luchford
Models | Zeke Lindsey, Vassili Schneider, Thomas LeMaigre, Awar Odhiang, Samuel Elie, Justino Gonzalez
Hair | Duffy
Makeup | Kanako Takase
Movement Director | Emma Chadwick
Casting Director | Samuel Ellis Scheinman
Tom Ford
Winter 2024
Agency | Hamlet
Photographer | Robin Galiegue
Film Director | Zhang Qingyun
Models | Meng Yu Qi, Fei Fei Sun, and Rianne Van Rompaey
Stylist | Marie Chaix
Hair | Damien Boissinot
Makeup | Dick Page
Manicurist | Li Na
Casting Director | DM Casting
Set Designer | Aliang
Location | Shanghai, China
Valentino
Resort 2025
Valentino Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Director & Photographer | Glen Luchford
DOP | Jack Webb
Models | Isadora Ribeiro, Awèng Malou, Harry Browse, Sung Young, Sophie Dominique Gonzalez, Savva Podolski, and Vera Lemelehes
Stylist | Jonathan Kaye
Hair | Paul Hanlon
Makeup | Yadim
Manicurist | Lauren Mitchell
Casting Director | Ben Grimes
Choreographer | MJ Harper
Set Designer | Gideon Ponte
Vivienne Westwood
Pre-Fall 2024
Vivienne Westwood Creative Director | Andreas Kronthaler
Art Director | Joshua J P Davidson
Photographer | William Waterworth
Videographer | Joel Kerr
Models | Anna Cleveland, Arnaud Lemaire, Axel Gay, Emily Bennett, Jadi Wegener, Saul Symon, and Tass Sarr
Stylist | Kshitij Kankaria
Hair | Blake Henderson
Makeup | Grace Sinnott
Manicurist | Nadia Blanco
Casting Director | Nachum Shonn
Set Designer | Sally Finnigan & Daisy Azis