Diesel has reopened its iconic store on Via del Corso 118 in Rome, unveiling a bold new concept under the creative direction of Glenn Martens. The revamped space is a daring blend of Diesel’s signature irreverence and its rebellious spirit, seamlessly weaving innovation with the brand’s unapologetic attitude.
Respecting the building’s original architecture, the 259-square-meter store offers a fresh take on design, with alternative shapes and materials that play on contrasts. “Diesel’s iconic red and Biscotto logo invite customers to leave the city noise behind and enter Diesel’s dimension,” setting the tone for a striking visual experience. Inside, rough concrete walls juxtapose with glossy red resin sculptures, perfectly reflecting Diesel’s balance between edge and elegance.
The store showcases Diesel’s legendary denim collection alongside ready-to-wear fashion, accessories, and shoes for men and women, making this a must-visit destination for those seeking Diesel’s daring aesthetic in a space designed to surprise and engage.
Location
Rome, Via Del Corso 118