The Los Angeles store features handcrafted interiors, vintage furnishings, and the Spring 2025 collection
Tory Burch has officially reopened her flagship store on Rodeo Drive, marking a new phase in the brand’s retail presence. The redesigned space features a sculptural ceramic-textured façade and a skylit atrium, combining Brutalist architecture with eclectic interior elements across three floors.
The store, designed in collaboration with architect Gwenaël Nicolas of Curiosity, incorporates a range of materials and influences, from concrete and hammered iron to vintage Swedish furniture and French Deco pieces. A marble staircase, inspired by the work of Italian architect Carlo Scarpa, connects the floors, while natural light from floor-to-ceiling windows is used as a defining architectural element.
Striated curved plaster walls were hand-finished by New York collective Art Groove, giving the interior a layered, rock-like texture. Each floor of the space serves a different purpose: handbags are displayed on the ground floor, shoes and activewear on the second, and ready-to-wear, jewelry, and a VIP salon on the third.
The store highlights the designer’s interest in interiors, with pieces collected by Burch including a 1930s daybed by Paolo Buffa, a 1960s Heinz Lilienthal coffee table, Lalique lighting, and Danish wood and shearling chairs. Artworks and textiles from a variety of cultures also feature prominently.
Artists and artisans contributed to key design elements. Barcelona-based Studio Xavier Mañosa created ceramic pedestals in oxblood, navy, olive, and ecru; a Moroccan women’s collective made a handwoven indigo rug; and a moss-toned Jean Lurçat rug was produced by Beauvais. Tory Burch’s ready-to-wear fabric team also developed tapestry jacquards for upholstered mohair pieces.
The reopening coincides with the launch of the Spring 2025 collection, originally shown at the former Domino Sugar Factory in Brooklyn. The collection draws on the aesthetics of fencing, ballet, swimming, and martial arts. Featured accessories include the new Pierced Handbag, the Balloon Bag, the Reva ballet flat, and updates to the brand’s Kira and Romy lines.
CEO Pierre-Yves Roussel noted the designer’s consistent approach to retail environments: “Since opening her first store in Soho in 2004, Tory has had a singular approach to retail, creating unique and welcoming environments that reflect her passion for home interiors.”
Tory Burch commented on the personal nature of the project, adding, “I wanted to create tension through materials, forms, and textures, and mix elements across genres and periods — old and new, artisanal and spare.”
