Review of Louis Vuitton Resort 2025 Ad Campaign by Art Director Lina Kutsovskaya of Agency BeGood Studios with Photographers Inez & Vinoodh and model Zendaya
Louis Vuitton returns to the Italian Riviera with a cinematic new campaign starring Zendaya, who embodies the elegant ease and wanderlust spirit of the Resort 2025 collection. Lensed by Inez & Vinoodh, the campaign captures the actress in luminous scenes along the coast, styled with poised effortlessness by longtime collaborator Law Roach.
Florals take center stage in a Tuscan-inspired look: a cropped tee paired with a sweeping flared skirt, boldly rendered in red and blue botanical prints. Other silhouettes balance structure with sensuality—a black open-back mini embroidered with delicate details, and a sheer embellished gown with a thigh-high slit evoke understated glamour.
Accessories speak to the House’s heritage with a contemporary wink. The classic Capucines bag is reimagined in wicker and supple mahogany leather, while wraparound chain belts and trunk-inspired sunglasses lend travel-ready sophistication. Each piece plays with familiar Vuitton codes, elevated for the season’s mood of refined escape.
With art direction by BeGood Studios and glam by Ursula Stephen and Ernesto Casillas, the campaign unfolds as a dreamy ode to Riviera elegance. Zendaya’s magnetic presence anchors the narrative, conjuring a modern-day muse in motion—gracing Italian vistas with the timeless allure that defines Louis Vuitton Resort.
Art Director | Lina Kutsovskaya with BeGood Studios
Photographers | Inez & Vinoodh
Model | Zendaya
Stylist | Law Roach
Hair | Ursula Stephen
Makeup | Ernesto Casillas