Chanel

Spring 2025 Ad Campaign

Review of Chanel Spring 2025 Ad Campaign with Photographer’s Inez and Vinoodh with model Angelina Kendall

Chanel’s latest Coco Beach 2025 campaign, lensed by Inez & Vinoodh, leans into the understated elegance of summer with a distinctly personal touch. Set against sun-bleached backdrops, model Angelina Kendall carries the collection’s mood with an effortless charm—neither too posed nor too undone.

The collection skims across Chanel’s familiar signatures—pearls, fine knits, monochrome swimwear—while opening space for breezy reinvention. Gold and blush-toned one-pieces offer a soft shimmer without spectacle, while coordinated swim caps and light tailoring nod to a quietly retro sensibility. It’s a vision of the beach not as escape, but as ritual—controlled, comfortable, and entirely one’s own.

Accessories step in with confidence: sculptural hoops, cuffs, and the ever-present double Cs serve as punctuation marks rather than exclamation points. Even the oversized towels and striped totes feel more like essentials than indulgences—items meant to be used, not just admired.

This is Chanel at its most relaxed, but not without discipline. There’s a careful restraint to the styling, a clarity to the silhouette, and a reverence for summer as a season of self-styling rather than reinvention. Coco Beach 2025 isn’t about novelty; it’s about refining the rhythm of warm-weather dressing into something quietly iconic.


Photographer | Inez and Vinoodh
Models | Angelina Kendall
Stylist | Valentina Collado
Hair | James Pecis
Makeup | Lisa Butler
Casting Director | Aurelie Duclos
Set Designer | Vincent Olivieri