Lorenzo Serafini debuts the Fall/Winter 2026 collection in Dubai, marking a strategic moment for the brand and the region’s growing global influence
Alberta Ferretti is set to inaugurate Dubai Fashion Week on February 1 with the house’s first full-scale runway presentation in the Middle East—an important step for a brand traditionally rooted in the Milan calendar. Creative director Lorenzo Serafini described the moment as a natural meeting of vision and setting, noting that the Fall/Winter 2026 collection reflects “the refined craftsmanship and emotional sensibility that define my vision of the Alberta Ferretti brand.” The decision to open the week reinforces Dubai’s evolution into a major fashion capital, where global design, business, and culture intersect with increasing authority.
For Aeffe Group executive chairman Massimo Ferretti, the presentation signals a broader expansion strategy, positioning the show as an opportunity to deepen the brand’s international presence. Organizers of Dubai Fashion Week echoed the sentiment, highlighting the alignment between Ferretti’s design legacy and the city’s ambition to serve as a global creative hub. With Dubai Fashion Week scheduled from February 1 to 6 at Dubai Design District, the season will bring together local and international names ahead of the traditional circuit, further anchoring the city within the global fashion conversation.
