Francis Belin steps in to lead the luxury e-tailer’s continued global expansion
Mytheresa is set to enter a new chapter with Francis Belin appointed as its next chief executive officer, effective Jan. 1. Belin brings a global perspective shaped by senior roles across Christie’s, Swarovski, and Richemont, as well as early experience in management consulting. He will report to Michael Kliger, now CEO of LuxExperience, who praised Belin as an “exceptional leader” known for his customer-focused and internationally minded approach. Belin himself highlighted Mytheresa’s “robust business model and strong brand positioning,” expressing eagerness to build on the company’s momentum.
His arrival comes at a pivotal moment for LuxExperience, which acquired Yoox Net-a-Porter earlier this year and is working to stabilize and elevate its multi-brand digital portfolio. While the wider group reported mixed results in its latest quarter, Mytheresa continues to outperform, posting double-digit GMV and net sales growth alongside an improved gross margin. With a heritage rooted in a Munich boutique and an offering spanning 250 luxury brands, Mytheresa remains a cornerstone of the group’s strategy—one Belin is now tasked with scaling thoughtfully and globally.