From Prada’s Witty Image-Making Experiment To Valentino’s Cinematic Melancholy, Spring 2026’S Best Campaigns Embraced Mood, Personality, And World-Building
Spring 2026 arrived with a refreshing sense of confidence. After several seasons dominated by algorithm-friendly minimalism and campaigns polished to the point of anonymity, fashion loosened its grip and rediscovered personality. The strongest campaigns this season embraced atmosphere, emotion, and image-making with real conviction. Some leaned cinematic, others surreal or intimate, although the common thread was clear: brands wanted to create worlds again.
Prada stood at the center of that shift. Its campaign transformed the simple act of image-making into something playful and self-aware, framing models inside vivid orange compositions while oversized gloved hands adjusted scenes like an unseen backstage crew. It felt witty, graphic, and unmistakably Prada, balancing elegance with a sly sense of humor. Around it, the season unfolded through distinct visual languages. Alaïa sharpened silhouettes into sculptural studies of movement, Jacquemus drifted into poetic pastoral fantasy, and Valentino filled fading interiors with cinematic melancholy and quiet glamour. Bottega Veneta embraced eccentric portraiture with warmth and intelligence, while Loewe continued its saturated exploration of shape, body, and color.
What made these campaigns resonate was their willingness to leave behind sameness. Chanel captured sprawling, joyful energy inside sunlit interiors and gardens, Dior softened luxury through intimacy and ease, and Versace delivered glossy nocturnal glamour with the confidence of a house fully aware of its own mythology. Across the board, the season’s best campaigns trusted imagery to carry emotion again. They invited viewers into moods rather than marketing exercises, and the results felt richer, stranger, and far more memorable because of it.
Alaïa
Spring 2026
Alaïa Creative Director | Pieter Mulier
Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Steven Meisel
Art Direction & Video | Fabien Baron
Music | Gustave Rudman
Casting Director | Ashley Brokaw
Models | Vanessa Becker, Noor Khan, Iasmin Silva, Jiahui Zhang, Danielle Currie
Hair | Guido Palau
Makeup | Pat McGrath
Manicurist | Jin Soon Choi
Bottega Veneta
Spring 2026
Bottega Veneta Creative Director | Louise Trotter
Photographer | Juergen Teller
Models | Anine Van Velzen, Bai Ruien, Libby Bennett, Liya Kebede, Saul Symon, Sihana Shalaj
Hair | Kei Terada
Makeup | Dame Pat McGrath
Casting Director | Anita Bitton
Location | Venice, Italy
Celine
Spring 2026
Celine Creative Director | Michael Rider
Creative Directors | Charles Levai & Kevin Tekinel
Photographer | Zoë Ghertner
Videographer | Massimiliano Bomba
Models | Agel Akol, Bakary Cisse, Bas Van Geertruy, Betsy Gaghan, Binx Walton, Cathy Simmons, George Anderson, Jesse Rinderknecht, Valerie Margareta
Stylist | Brian Molloy
Hair | Duffy
Makeup | Lucia Pieroni
Casting Director | Samuel Ellis Scheinman
Chanel
Spring 2026
Chanel Creative Director | Matthieu Blazy
Creative Director | Sheila Single
Director | Stuart Winecoff
Photographer | Alec Soth
Models | Aditsa Berzenia, Awar Odhiang, Bhavitha Mandava, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski, Xiuli Jiang
Hair | Duffy
Makeup | Lucia Pieroni
Manicurist | Antole Rainey
Casting Director | Anita Bitton, Lorenzo Rotond
Location | La Pausa, Costa Azzurra
Dior
Spring 2026
Dior Creative Director | Jonathan Anderson
Photographer & Film Director | David Sims
Director of Photography | Benoît Delhomme
Talents | Kylian Mbappé, Louis Garrel, Paul Kircher, Greta Lee, Laura Kaiser, Saar Mansvelt Beck, & Sunday Rose
Stylist | Benjamin Bruno
Hair | Guido Palau (with Brice Tchaga for Kylian Mbappé)
Makeup | Yadim Carranza (Greta Lee, Louis Garrel, Paul Kircher, models), Luna Betsch (Kylian Mbappé)
Manicurist | Ama Quashie
Casting | Ashley Brokaw
Set Designer | Poppy Bartlett
Jacquemus
Spring 2026
Jacquemus Creative Director | Simon Porte Jacquemus
Photographer & Videographer | Oliver Hadlee Pearch
Director of Photography | AJ Numan
Models | Elina Gunawardena, Elvis Candy-Radovanovic, Emaan Zishan, Mohammed Banze, and Stella Hanan
Hair | Louis Ghewy
Makeup | Eva Louis
Set Designer | Hella Keck
Loewe
Spring 2026
Loewe Creative Directors | Jack McCollough and Lazaro Hernandez
Agency | Frey & Barth
Art Directors: Carina Frey & Stefanie Barth
Photographer | Talia Chetrit
Talent | Isla Johnston, Talia Ryder, True Whitaker
Stylist | Jodie Barnes
Hair | Holli Smith
Makeup | Fara Homidi
Casting Director | Ashley Brokaw
Set Designer | Valerie Weill
Executive Producer | Gemma Soriano
Prada
Spring 2026
Prada Creative Directors | Miuccia Prada and Raf Simons
Creative Director | Ferdinando Verderi
Photographer | Anne Collier, with images by Oliver Hadlee Pearch
Talent | John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu Wen
Valentino
‘Fireflies’
Valentino Creative Director | Alessandro Michele
Photographer | Willy Vanderperre
Art Director | Christopher Simmonds
Models | Amos Laermans, Chloe Oh, Emese Nyiro, LV Yifan, Malena Tafel, Perus Adolwi, Saliou Gueye, Siddharta van der Sluis, Valery Sergeeva
Stylist | Jonathan Kaye
Hair | Esther Langham
Makeup | Yadim
Manicurist | Sara Ciufo
Casting Director | Rachel Chandler
Set Designer | Victoria Salomoni
Versace
Spring 2026
Creative Director | Dario Vitale
Photographers | Tania Franco Klein, Frank Lebon and Steven Meisel
Models | Santiago Rivata and Yun Seo Woo
Stylist | Spencer Singer
Hair | Guido Palau
Makeup | Pat McGrath
Casting Directors | Julia Lange and Max Maerzinger