The partnership extends the brand’s long-running cultural investment through a decade-long collaboration with artist Chiara Camoni and curator Cecilia Canziani
Zegna has been named Main Sponsor of the Italian Pavilion at the 61st International Art Exhibition – La Biennale di Venezia, reinforcing the group’s longstanding engagement with contemporary art, craftsmanship, and cultural patronage. Promoted by the Directorate-General for Contemporary Creativity of the Italian Ministry of Culture, the pavilion will present Con te con tutto by artist Chiara Camoni, curated by Cecilia Canziani.
The project explores themes of coexistence, transformation, and shared forms of living through a non-hierarchical relationship between people, materials, and nature. For Zegna, the sponsorship reflects a broader cultural strategy rooted in the company’s history, particularly its ongoing dialogue between industry, landscape, and community through initiatives tied to Oasi Zegna and ZegnArt, the brand’s platform dedicated to artistic collaborations.
Rather than acting as a symbolic sponsor, Zegna directly contributed materials from its ecosystem to the artistic process. Earth, ash, and minerals sourced from Oasi Zegna were incorporated into the sculptures, while yarns from Lanificio Ermenegildo Zegna were integrated into the textile components of the works. The collaboration continues a relationship between Camoni, Canziani, and Zegna that began in 2014 and has evolved through multiple long-term projects.
The Biennale partnership also connects to a parallel exhibition promoted by Fondazione Zegna, which will feature Camoni’s work at Oasi Zegna from May 24 through November 22, 2026, curated by Ilaria Bonacossa. The exhibition expands on the themes introduced in Venice while further grounding the artist’s practice within the landscape and material culture tied to the Zegna universe.
“Sponsoring the Italian Pavilion at the Biennale Arte 2026 means continuing a commitment that is part of our history,” said Gildo Zegna, Executive Chairman of the Ermenegildo Zegna Group. “For over a century, we have invested in territory, craftsmanship, and Italian culture, fostering an ongoing dialogue between business and art.”
As luxury brands increasingly position cultural engagement as part of their long-term identity strategy, Zegna’s Biennale involvement underscores a model built less on spectacle and more on sustained collaboration, material dialogue, and institutional presence within the broader contemporary art landscape.
