Skims

Skims Makes Spirits Bright

Review of Skims Holiday 2026 Ad Campaign by Photographer Nadia Lee Cohen with models Kim Kardashian, Kourtney Kardashian, Khloé Kardashian, Kendall Jenner, and Kylie Jenner

Skims embraces the festive season with a delightfully nostalgic Holiday 2026 campaign, photographed by Nadia Lee Cohen and starring Kim Kardashian alongside her sisters Kourtney Kardashian, Khloé Kardashian, Kendall Jenner, and Kylie Jenner. Drawing inspiration from the familiar visual language of vintage Christmas portraits, the campaign transforms a series of meticulously staged domestic interiors into a playful celebration of holiday tradition, family togetherness, and seasonal indulgence. With its retro furnishings, glittering decorations, and carefully orchestrated moments of festive glamour, the imagery finds a natural meeting point between Cohen’s distinctive photographic sensibility and Skims’ signature blend of comfort, sensuality, and pop-cultural appeal.

Cohen’s unmistakable aesthetic provides the campaign with much of its character. Working within interiors that evoke the suburban American homes of the 1960s and 1970s, the photographer builds a world of patterned wallpaper, wall-to-wall carpeting, velvet upholstery, and silver tinsel Christmas trees. The compositions are deliberately theatrical yet presented with the casual directness of family snapshots, creating an amusing tension between domestic familiarity and the heightened glamour of their subjects. Warm, slightly faded colors and the grainy texture of analog photography reinforce the period atmosphere, while generous negative space and occasionally awkward arrangements lend the images an appealing sense of deadpan humor. The result feels less like a conventional holiday fashion campaign than a collection of peculiar photographs discovered in a particularly glamorous family album.

The Kardashian-Jenner sisters bring an additional layer of personality to the visual narrative, their individual appearances unfolding across a series of intimate, occasionally absurd holiday tableaux. Kim poses alongside Santa Claus in festive intimates, while other images find the sisters reclining across leather sofas, perched on vintage armchairs, or lounging beside elaborately decorated Christmas trees. Their composed expressions and exaggerated poses introduce a knowing irreverence to otherwise wholesome seasonal settings, playfully disrupting the conventions of traditional holiday portraiture. The contrast between the sisters’ contemporary celebrity personas and their surroundings creates much of the campaign’s humor, allowing the familiar spectacle of the Kardashian-Jenner family to take on a slightly surreal, retro character.

The collection itself is thoughtfully integrated into this nostalgic setting, with seasonal Fair Isle prints, coordinated sleepwear, fitted loungewear, and festive intimates contributing to the campaign’s visual identity. Red-and-white patterns echo the surrounding decorations, while soft knit textures and body-conscious silhouettes offer a distinctly Skims interpretation of holiday dressing. The styling moves comfortably between cozy and provocative, presenting the collection as equally suited to quiet evenings at home and more playful celebrations. Rather than relying on elaborate product arrangements, the campaign allows the garments to become part of the larger domestic fantasy, reinforcing the brand’s ability to position everyday essentials within an aspirational lifestyle.

What makes the campaign particularly effective is its balance of familiarity and eccentricity. Holiday advertising frequently turns to nostalgia, but Cohen’s interpretation avoids excessive sentimentality through its deliberately artificial environments and subtly offbeat sense of humor. The vintage interiors are almost aggressively ordinary, making the presence of one of the world’s most recognizable families feel all the more amusing. While the campaign draws heavily on Cohen’s established visual vocabulary, the collaboration feels especially well suited to Skims, whose identity has long been shaped by an understanding of celebrity, intimacy, and the theatrical possibilities of everyday life.

Ultimately, Skims’ Holiday 2026 campaign succeeds by treating Christmas nostalgia as both a comforting tradition and an opportunity for playful reinvention. Cohen’s richly observed art direction, the sisters’ collective star power, and the collection’s festive appeal come together in a series of images that feel simultaneously familiar and delightfully strange. It’s a holiday family portrait with all the expected trimmings, just a little more glamorous, a little more mischievous, and unmistakably Skims.