Chloé Holiday 2026 Ad Campaign

Chloé After Dark

Review of Chloé Holiday 2026 Ad Campaign by Photographer David Sims with model Claudia Schiffer

Chloé trades its familiar sun-drenched romanticism for something decidedly more nocturnal in its Festive 2026 campaign, starring Claudia Schiffer and photographed by David Sims. Under the creative direction of Chemena Kamali, the house explores a mood of intimate glamour, where sensuality, confidence, and a touch of mystery take center stage. With Schiffer’s unmistakable presence anchoring the imagery, the campaign offers a compelling evolution of Chloé’s free-spirited femininity, exchanging the carefree atmosphere of daylight for the seductive possibilities of an evening that has only just begun.

Sims approaches the campaign with a striking interplay of light and shadow, creating portraits that feel at once spontaneous and carefully composed. Against dark interiors and minimalist architectural settings, Schiffer emerges through dramatic flashes of illumination, her blonde hair catching the light against deep, velvety blacks. The photography has an almost candid immediacy, recalling the intimate energy of fashion imagery from the 1990s while maintaining a distinctly contemporary polish. In one image, Schiffer lounges across a dark sofa in a shimmering black ensemble, her silhouette punctuated by sharp shadows and metallic accents. Elsewhere, a starkly lit portrait in oversized tailoring introduces a more confrontational glamour, its bold red lip providing a flash of color against the otherwise restrained palette. The result is an atmosphere that feels cinematic without becoming overly theatrical, allowing Schiffer’s natural charisma to carry much of the narrative.

The styling by Elodie David Touboul provides an engaging dialogue between Chloé’s romantic foundations and the heightened sensuality of eveningwear. Delicate white ruffles and lace-trimmed layers offer a softer counterpoint to sharply tailored black jackets, fluid silk dresses, and sparkling embroidered separates. A dramatic blush-pink gown, its sweeping pleats enveloping Schiffer in a cloud of fabric, provides the campaign’s most overtly romantic moment, transforming the house’s signature lightness into something almost sculptural. Elsewhere, relaxed denim is paired with an elaborate gold statement necklace, an unexpected combination that captures Kamali’s ability to make even the most opulent pieces feel instinctively wearable. The contrasts between softness and structure, ornamentation and ease, lend the wardrobe a sense of individuality that remains central to Chloé’s identity.

Schiffer herself is perhaps the campaign’s most effective creative decision. Her longstanding association with the fashion world brings an immediate sense of familiarity, while her effortless command of the camera reinforces the idea of a woman entirely comfortable in her own allure. Rather than relying on elaborate storytelling or excessive staging, the campaign allows her expressions, gestures, and physical presence to shape its emotional character. Paul Hanlon’s voluminous, softly tousled hairstyling and Yadim’s makeup, ranging from understated luminosity to a striking red lip, complement this approach, creating a beauty direction that feels polished yet deliberately unstudied. There is an appealing sense of continuity between Schiffer’s iconic fashion history and Kamali’s contemporary interpretation of the house, suggesting that Chloé’s particular brand of femininity is less a matter of age or era than an enduring attitude.

The campaign also succeeds in translating the festive season into a visual language that avoids the usual holiday conventions. There are no elaborate decorations or overt seasonal references; instead, celebration is communicated through the tactile richness of the clothing, the gleam of gold accessories, and the charged intimacy of the setting. This restraint allows the collection’s craftsmanship and material contrasts to remain in focus, while the dramatic lighting introduces a welcome sense of occasion. At times, the imagery leans heavily on the familiar visual codes of supermodel glamour, but its confidence lies in embracing that familiarity rather than attempting to disguise it. The simplicity of the compositions gives Schiffer and the clothes ample space to make their impression.

With its combination of cinematic atmosphere, expressive styling, and an exceptionally fitting leading woman, Chloé’s Festive 2026 campaign offers an elegant expansion of Kamali’s creative vision. The imagery preserves the house’s characteristic softness while introducing a darker, more assertive dimension, demonstrating how its romantic sensibility can evolve without losing its essential ease. In Schiffer, Kamali finds a muse whose presence bridges nostalgia and modernity with remarkable naturalness. As the lights go down, Chloé’s enduring spirit of freedom and femininity proves just as captivating after dark.