M-M For Mondays and More introduces versatile wardrobe staples with distribution across more than 50 countries.
Max Mara Fashion Group has introduced M-M For Mondays and More, a womenswear label focused on practical dressing for work, evenings and everyday activities.
Prices range from €160 for shirts to €400 for outerwear. The collection emphasizes pared-back silhouettes, comfortable movement and pieces designed to work together, with jersey and knitwear central to its fabric offering.
Six core categories comprise sweatshirts, tops and T-shirts, shirts, trousers, dresses and knitwear. Ease of wear and care informs the range, reflecting an approach built around simplifying wardrobe choices.
The international rollout covers more than 50 countries across Europe, Asia and the Americas. Distribution includes selected multibrand retailers, global online retailers and the label’s own e-commerce site.
Alongside Instagram, Facebook, TikTok and Pinterest, M-M will use Substack to explain its design process and product details. The label’s design office will publish twice a month on Mondays through two editorial formats: The Making Of, covering creative development, and The Monday Manual, examining fabrics and fit.
The approach gives the design team a direct channel for discussing how the clothes are developed and intended to be worn, extending the label’s practical focus into its communications.
M-M For Mondays and More becomes the Italian group’s 11th brand, joining a portfolio that includes Max Mara, Sportmax, Weekend Max Mara, Max&Co., Marella and Marina Rinaldi.
