Ambush enters the Metaverse, and announces its first NFT collection. The brand’s iconic POW! is revived as POW! “Reboot” NFT.
Ambush is diving into WEB 3.0 through the Metaverse, introducing new border-defying projects that merge reality with the digital.
Ambush announces its first NFT (Non-Fungible Token) collection drop on February 14. These unique digital data assets cannot be duplicated or counterfeited, and their launch marks the first step for Ambush as a fixture of fashion in WEB 3.0. First released in 2008, the brand’s iconic POW! design is transformed into a collection of 2,022 NFTs in multiple variations of the POW!® “Reboot.” Following the brand’s official Road Map, NFT holders will be awarded special perks and exclusive access to physical products, events, and experiences.
