The newly expanded site will employ 1,600 artisans and includes a public jewelry school dedicated to the future of Made in Italy craft
Bvlgari has officially unveiled the expansion of its jewelry manufacturing facility in Valenza, Italy, transforming it into the world’s largest single-brand jewelry production site. Marking a major milestone in the brand’s strategy for vertical integration and sustainable luxury, the site now spans an impressive 33,000 square meters—thanks to a nearly 19,000 sqm extension—and is poised to employ more than 1,600 people by 2029.
The newly expanded “Manifattura Bvlgari” embodies a holistic approach that unites environmental sustainability, artisan training, and corporate social responsibility. The site now includes two additional buildings—one dedicated to production and the other housing Scuola Bvlgari, the brand’s first publicly accessible training school, which complements the existing Bvlgari Jewelry Academy established in 2017.
“With artisans from more than 30 nationalities, Manifattura Bvlgari is a vibrant crossroads of cultures, fueled by a shared passion for excellence,” said Jean-Christophe Babin, Bvlgari CEO. “This expansion underscores our commitment to Made in Italy craftsmanship, knowledge transmission, and the wellbeing of our people.”
Sustainability is a cornerstone of the new development. With a geothermal energy system and over 4,100 photovoltaic panels, the site is engineered to maintain the same carbon footprint as the original complex opened in 2017. These innovations support Bvlgari’s broader environmental commitments, which include LEED Gold certification and the exclusive use of RJC CoC-certified gold for all jewelry since 2022.
Further initiatives include the reforestation of an 8,000 sqm area with native tree species in collaboration with the Po and Orba River Park Authority, the creation of outdoor recreational spaces for employees and the local community, and the installation of 10 beehives hosting approximately one million bees.
At the heart of the expansion lies Scuola Bvlgari, developed in partnership with Tarì Design School. The institution offers professional training in goldsmithing and gemstone setting, blending traditional methods with cutting-edge technology. Positioned between the new and existing facilities, the school serves as a literal and symbolic bridge between past and future—ensuring the brand’s legacy is passed on to a new generation of artisans.
“Our vision is about more than just preserving craftsmanship—it’s about advancing it,” said Corinne Le Foll, Bvlgari Jewelry Managing Director. “With Scuola Bvlgari, students receive hands-on instruction from master artisans and industry professionals, opening the door to long-term careers in high jewelry and reinforcing our commitment to the genius of Made in Italy.”
Bvlgari’s expanded Valenza Manifattura is not just a production site—it’s a forward-looking ecosystem devoted to craftsmanship, sustainability, and community.
