Review of Ami Paris Spring 2025 Ad Campaign by Art Director Jonathan Ferrari and Photographer Daniel Archer with models Achille Genet, Aker Ajak, Gustav Frippiat, Lieve Siemons, Venus He, Zakaria Dau
Ami Paris explores interiority and intimacy with the newest chapter of its Spring 2025 campaign. The campaign features art direction by Jonathan Ferrari and photography by Daniel Archer.
While the first chapter of the brand’s Spring 2025 campaign drew energy from the streets of Paris, this next installment heads inside. Within a Parisian apartment both elegant and humble, Archer’s shots draw on a rich play of natural light and shadow to explore the relationships that unfold between a close group of friends.
That chapter-based approach continues to be a successful one for Ami, which pairs its simple yet beautifully considered takes on classic garments with equally subtle yet thoughtful campaigns.
Ami Paris Creative Director | Alexandre Mattiussi
Photographer | Daniel Archer
Art Director | Jonathan Ferrari
Models | Achille Genet, Aker Ajak, Gustav Frippiat, Lieve Siemons, Venus He, Zakaria Dau
Stylist | Anita Szymczak
Hair | Michael Delmas
Makeup | Adrien Pinault
Set Designer | Frederick Asseo