Amiri Spring 2024 Ad Campaign

Review of Amiri Spring 2024 Ad Campaign by Art Director Jonny Lu and Photographer Drew Vickers with models Viktor Krohm, Leo Levy, Prince Diamond, and Godwin Alwell Okereuku

Amiri sets sail on a journey of luxuriously soft masculinity with its Spring 2024 campaign, featuring art direction by Jonny Lu and photography by Drew Vickers.

The campaign follows its cast of young dreamers on a romantic journey across sapphire lagoons, hidden coves, and classical architecture. The collection’s color palette of soft blue and ivory realized through delicate craft embellishments seamlessly gives way to the blue skies and sweeping landscapes of the Mediterranean location.

Amiri has come a long way from its streetwear origins, and – though it still remains grounded in its California roots – Mike Amiri’s take on contemporary luxury menswear feels on the same level as Kim Jones at Dior or Pharrell Williams at Louis Vuitton. With its delicate European sensitivity, this latest campaign is another strong affirmation of the brand’s sweeping vision of youthful elegance.