Review of Aritzia Sweatfleece 2024 Ad Campaign with model Nara Aziza Smith
Aritzia explores the intersection of science and style with the new campaign for its Sweatfleece collection, a range of cozy basics that sees the accessible luxury brand draw on innovative fabric technology for ultimate comfort.
The campaign stars model and influencer Nara Aziza Smith, who embodies the head scientist of the Institute for Soft Science – a whimsical world dedicated to unlocking the ultimate in comfort technology. Supported excellent set design, she exudes boss energy as she takes the lead in a retrofuturist office/laboratory space, looking cool, composed, and cozy.
It’s a fun concept to cleverly emphasize the core concept of material innovation and construction that goes into crafting these elevated cozy garments, and the visuals are nicely executed to draw us into Aritzia’s world of scientifically sophisticated comfort.
Models | Nara Aziza Smith