Balenciaga 'Multi-Phase’ Part Three

Balenciaga

'Multi-Phase’ Part Three Spring 2022 Ad Campaign

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Review of Balenciaga ‘Multi-Phase’ Part Three Spring 2022 Ad Campaign by Creative Director Demna Gvasalia and Photographer Stef Mitchell  with Talent Kim Kardashian

Balenciaga builds further on its ongoing Multi-Phase campaign by photographer Stef Mitchell with a new set of portraits featuring Kim Kardashian.

Kardashian is no stranger to the Balenciaga label, as she posed alongside talent Justin Bieber in the initial multi-phase campaign that launched in February.

Now multi-media talent Kim Kardashian is the latest to appear in Mitchell’s intimate and candid portraits, posing in a candy-colored look before an ambiguous white light-filled space. 

Kardashian poses with Machiavellian dignity as she carefully handles her phone, which has become an emblematic tool in building and developing her culture and celebrity. Kardashian conveys power and strength, which sets her apart from the pack. Her careful glances remind us that she remains the ultimate influencer and stays poised and in control, even (or perhaps especially) in heels.

We look forward to seeing more of this multi-phase campaign, and we’re sure we aren’t alone. The timeline of the campaign permits Balenciaga to keep its work in the public eye longer and generate more interest and curiosity as to who their next face will be.

Balenciaga Creative Director | Demna Gvasalia
Photographer | Stef Mitchell
Models | Kim Kardashian

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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